Load Your Head Marketing

8 Signs You Need Help with Your Digital Marketing Campaign   Are your happy with the marketing of your company? Digital marketing is an intricate and ever-changing world. Strategies are always evolving and, unless you’re a seasoned marketing professional, it’s tough to keep up with the changes. For this reason, it’s may be in the best interest of your company to outsource your marketing to a team of professionals. In doing so, you can rest assured that your marketing efforts are both up-to-date and consistent. Considering these benefits, it’s no surprise that, 62 percent of companies outsource their marketing. If you run a company and are wanting to ensure that you are doing everything possible to succeed, you’re going to want to read this. We’re uncovering eight common signs that your company may need help with your digital marketing campaign. 1. Your Company Isn’t Growing On average, a company should aim to grow seven to eight percent each year. If yo...

Online Brand Reputation Management: The Beginner’s Guide Imagine for a moment that you and your friends are planning to grab lunch together. As you each begin to suggest restaurants, you throw out the name of a new Italian restaurant down the street. You’re quite surprised as your suggestion is met by a negative reaction from one friend in particular. “I don’t know,” they say. “I’ve heard some pretty bad stuff about that place. Let’s grab Mexican instead.” That’s how easy it is for word of mouth to influence customer decisions. Your brand’s reputation is going to have a massive impact on your business’ success. In fact, almost 90% of your customers will look into your business before making a purchasing decision. From establishing your online branding to monitoring your reputation in real time to dealing with negative reviews and so much more, here are a few brand reputation management tips for beginners. What Constitutes Brand Reputation Management And Why Does It Matter? If ...

If you are the owner of a small business, you might feel like big-time efforts to make your internet presence more noticeable are out of reach for you. Your life is already chock-full of things to do every day, the last thing you can afford is to take more time out of your day to learn the basics of SEO. One thing's for sure: small business SEO can be complicated. But with a little bit of hard work, you can put this incredible advertising tool to work to place your business in front of the customers who need it. If you're not sure what you should be doing in terms of SEO for your small business, we're here to help walk you through it. Read on to learn more. What Is SEO? SEO stands for search engine optimization . This is just a fancy term for increasing the amount of traffic to your website through high-ranking search engine results. When you optimize your website and blog for search engines, you increase your chance of ranking high, and when you r...