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5 Google AdWords Tips to Build a Campaign that Actually Converts Google can open up your business to over  1 billion potential customers . Google AdWords allows you to set up ads in relevant Google searches, and only pay when your ad is clicked. But even with Pay per Click, an unsuccessful campaign can be costly. Getting started with Google AdWords can be tricky. If your campaign has any of the signs you have  problems with your digital marketing campaign , or just want to improve your campaign, then we can help. Read on for our 5 Google AdWords tips that will transform your campaign into a high-powered conversion machine! 1. Use Every Feature Google AdWords is a potent tool. The more you dig into the system, the more features you will find. It isn't simply a case of putting in your keywords and your link. Expanded Text Ads offer more fields for you to fill out. These provide further context for your ad and allow you to present more information to your target customers. Alwa

Are you hesitant to try Facebook advertising? Maybe you heard it's a dying medium. Or you doubt it works for a business-to-business (B2B) company like yours. Whatever the reason, it's time to consider Facebook advertising. Over 5 million businesses advertise on Facebook each month. One survey shows 39% of Facebook users like a business page to get an offer or discount. Many consumers say they don't buy a product because they hear about it on Facebook. They buy it based on recommendations they find on social media. Is Facebook advertising worth it for your company? Keep reading to learn what you should (and shouldn't) believe about Facebook ads. Myth 1: Facebook Ads Work Like Google Ads Facebook advertising is different from Google advertising. Each platform operates in its own way. Google Ads work with keywords. When a user searches for a specific word, Google serves ads that match the keyword. All the ads in Google search results match the topic the person se

Voice search is on the rise. This new phenomenon is affecting SEO and internet marketing as a whole. Voice search is the act of speaking into your phone and asking it something in place of typing in your inquiry.   Since 2016 there has been an increase of 20% of these type of queries on the Google app according to Sundar Pichai, Google’s CEO. Despite not having any hard data for 2017, it’s clear this trend is on the rise.   The popularity of such items as Amazon Echo or Google Alexa demonstrates how quick everybody is to embrace having an item you could bark into and it produce results. Just say, “What’s the weather today” and viola! You’ll have a detailed forecast and it took all of just a few seconds without any manual entry. Companies are going to have to adjust they way they market. Simply put, we talk differently then we type. So, what does all this really mean?   Internet Marketing Starts With Keyword Research The traditional keyword research was focused on establishing