Load Your Head Marketing

Did you know that there are almost 29 million small businesses in the United States? So what does this mean for you as a business owner? You're fighting against a lot of competition. The good news, however, is that there are lots of things you can do to stand out from the crowd. One of the best things to do is improve your content marketing to improve your on-site SEO. But how do you do this if you've never done it before? We've created this guide full of the all the content marketing tips you need. Read on below. First, Understand the Content Marketing Funnel When it comes to content marketing tips that matter, it's crucial to understand the marketing and sales funnel. This is a term that describes taking someone from not knowing about your company to becoming a loyal customer. It's important to know what inspires people to move through the funnel. And lots of times this comes through education in the form of content. While it's easy to think about cont...

Psttt! Want to know an easy way to promote your business online ? If you haven't set up your Google My Business profile on Google yet, you are missing out! It's a little box with major power that pops out on the side of Google Maps when you click on your business. Whether you're running your own business or you helping someone manage theirs, you have to take advantage of this wonderful free tool by Google. So let's go ahead and check to see if your business is already listed on Google and if not, we'll show you how to get your business on Google. How to Get Your Business on Google Getting on Google My Business is fairly easy and simple. In fact, if you've already been in business for a while, you might already be on there. Let's start with step number one. 1. Claim Your GMB Listing To claim your GMB listing, simply visit Google My Business and sign up for an account. Once you have an account, type in your business name or address and see if it comes up...

4 Insane Benefits of Hiring Professional SEO Experts You know that developing a strong SEO strategy is important–but you’re far less sure on what exactly that entails. And although you’d love to have both the time and the expertise to handle SEO on your own? Lately, you’ve realized just how unrealistic it is. You don’t want to waste more time and effort into creating a DIY SEO strategy that ultimately won’t be able to help your business. Instead, it’s time to hire  professional SEO services . But why is it such a good idea? Keep on reading this post to find out. 1. A Consistent Posting Schedule You enjoy writing blog posts and telling consumers about the new products you have to offer. But if you’re honest? There’s little to no consistency in your blog posts. You just do what you can, when you can–or when you remember at all. This won’t do anything to help you rise in the search engine rankings, and it also tells your market that you can’t be counted on. ...

Are you taking advantage of what could be the single biggest way to increase and maintain your long term revenue? The World Economic Forum released a study which documents that your reputation is responsible for 25% of a business’s market valuation.   A great example of this is Apple. In 2015 Apple’s reputation was to have contributed to 46% of its total market valuation . It has recently reported a market cap of $1 trillion dollars. The first company to ever do so. This is big money and the big companies know that reputation management has become a high return business essential.   So how can other smaller businesses such as your own make use of this information and actively manage and control what other say about your services? Afterall, Apple is teaming with personnel that may in fact do nothing more than manage reputation.   It’s not that hard. Simply start by getting awesome online reviews .   Google is always making changes directed at improving use...

8 Signs You Need Help with Your Digital Marketing Campaign   Are your happy with the marketing of your company? Digital marketing is an intricate and ever-changing world. Strategies are always evolving and, unless you’re a seasoned marketing professional, it’s tough to keep up with the changes. For this reason, it’s may be in the best interest of your company to outsource your marketing to a team of professionals. In doing so, you can rest assured that your marketing efforts are both up-to-date and consistent. Considering these benefits, it’s no surprise that, 62 percent of companies outsource their marketing. If you run a company and are wanting to ensure that you are doing everything possible to succeed, you’re going to want to read this. We’re uncovering eight common signs that your company may need help with your digital marketing campaign. 1. Your Company Isn’t Growing On average, a company should aim to grow seven to eight percent each year. If yo...

Online Brand Reputation Management: The Beginner’s Guide Imagine for a moment that you and your friends are planning to grab lunch together. As you each begin to suggest restaurants, you throw out the name of a new Italian restaurant down the street. You’re quite surprised as your suggestion is met by a negative reaction from one friend in particular. “I don’t know,” they say. “I’ve heard some pretty bad stuff about that place. Let’s grab Mexican instead.” That’s how easy it is for word of mouth to influence customer decisions. Your brand’s reputation is going to have a massive impact on your business’ success. In fact, almost 90% of your customers will look into your business before making a purchasing decision. From establishing your online branding to monitoring your reputation in real time to dealing with negative reviews and so much more, here are a few brand reputation management tips for beginners. What Constitutes Brand Reputation Management And Why Does It Matter? If ...

If you are the owner of a small business, you might feel like big-time efforts to make your internet presence more noticeable are out of reach for you. Your life is already chock-full of things to do every day, the last thing you can afford is to take more time out of your day to learn the basics of SEO. One thing's for sure: small business SEO can be complicated. But with a little bit of hard work, you can put this incredible advertising tool to work to place your business in front of the customers who need it. If you're not sure what you should be doing in terms of SEO for your small business, we're here to help walk you through it. Read on to learn more. What Is SEO? SEO stands for search engine optimization . This is just a fancy term for increasing the amount of traffic to your website through high-ranking search engine results. When you optimize your website and blog for search engines, you increase your chance of ranking high, and when you r...