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5 Google AdWords Tips to Build a Campaign that Actually Converts Google can open up your business to over  1 billion potential customers . Google AdWords allows you to set up ads in relevant Google searches, and only pay when your ad is clicked. But even with Pay per Click, an unsuccessful campaign can be costly. Getting started with Google AdWords can be tricky. If your campaign has any of the signs you have  problems with your digital marketing campaign , or just want to improve your campaign, then we can help. Read on for our 5 Google AdWords tips that will transform your campaign into a high-powered conversion machine! 1. Use Every Feature Google AdWords is a potent tool. The more you dig into the system, the more features you will find. It isn't simply a case of putting in your keywords and your link. Expanded Text Ads offer more fields for you to fill out. These provide further context for your ad and allow you to present more information to your target customers....

Are you hesitant to try Facebook advertising? Maybe you heard it's a dying medium. Or you doubt it works for a business-to-business (B2B) company like yours. Whatever the reason, it's time to consider Facebook advertising. Over 5 million businesses advertise on Facebook each month. One survey shows 39% of Facebook users like a business page to get an offer or discount. Many consumers say they don't buy a product because they hear about it on Facebook. They buy it based on recommendations they find on social media. Is Facebook advertising worth it for your company? Keep reading to learn what you should (and shouldn't) believe about Facebook ads. Myth 1: Facebook Ads Work Like Google Ads Facebook advertising is different from Google advertising. Each platform operates in its own way. Google Ads work with keywords. When a user searches for a specific word, Google serves ads that match the keyword. All the ads in Google search results match the topic the person se...

Voice search is on the rise. This new phenomenon is affecting SEO and internet marketing as a whole. Voice search is the act of speaking into your phone and asking it something in place of typing in your inquiry.   Since 2016 there has been an increase of 20% of these type of queries on the Google app according to Sundar Pichai, Google’s CEO. Despite not having any hard data for 2017, it’s clear this trend is on the rise.   The popularity of such items as Amazon Echo or Google Alexa demonstrates how quick everybody is to embrace having an item you could bark into and it produce results. Just say, “What’s the weather today” and viola! You’ll have a detailed forecast and it took all of just a few seconds without any manual entry. Companies are going to have to adjust they way they market. Simply put, we talk differently then we type. So, what does all this really mean?   Internet Marketing Starts With Keyword Research The traditional keyword research was focused o...

Did you know that there are almost 29 million small businesses in the United States? So what does this mean for you as a business owner? You're fighting against a lot of competition. The good news, however, is that there are lots of things you can do to stand out from the crowd. One of the best things to do is improve your content marketing to improve your on-site SEO. But how do you do this if you've never done it before? We've created this guide full of the all the content marketing tips you need. Read on below. First, Understand the Content Marketing Funnel When it comes to content marketing tips that matter, it's crucial to understand the marketing and sales funnel. This is a term that describes taking someone from not knowing about your company to becoming a loyal customer. It's important to know what inspires people to move through the funnel. And lots of times this comes through education in the form of content. While it's easy to think about cont...

Psttt! Want to know an easy way to promote your business online ? If you haven't set up your Google My Business profile on Google yet, you are missing out! It's a little box with major power that pops out on the side of Google Maps when you click on your business. Whether you're running your own business or you helping someone manage theirs, you have to take advantage of this wonderful free tool by Google. So let's go ahead and check to see if your business is already listed on Google and if not, we'll show you how to get your business on Google. How to Get Your Business on Google Getting on Google My Business is fairly easy and simple. In fact, if you've already been in business for a while, you might already be on there. Let's start with step number one. 1. Claim Your GMB Listing To claim your GMB listing, simply visit Google My Business and sign up for an account. Once you have an account, type in your business name or address and see if it comes up...

4 Insane Benefits of Hiring Professional SEO Experts You know that developing a strong SEO strategy is important–but you’re far less sure on what exactly that entails. And although you’d love to have both the time and the expertise to handle SEO on your own? Lately, you’ve realized just how unrealistic it is. You don’t want to waste more time and effort into creating a DIY SEO strategy that ultimately won’t be able to help your business. Instead, it’s time to hire  professional SEO services . But why is it such a good idea? Keep on reading this post to find out. 1. A Consistent Posting Schedule You enjoy writing blog posts and telling consumers about the new products you have to offer. But if you’re honest? There’s little to no consistency in your blog posts. You just do what you can, when you can–or when you remember at all. This won’t do anything to help you rise in the search engine rankings, and it also tells your market that you can’t be counted on. ...

Are you taking advantage of what could be the single biggest way to increase and maintain your long term revenue? The World Economic Forum released a study which documents that your reputation is responsible for 25% of a business’s market valuation.   A great example of this is Apple. In 2015 Apple’s reputation was to have contributed to 46% of its total market valuation . It has recently reported a market cap of $1 trillion dollars. The first company to ever do so. This is big money and the big companies know that reputation management has become a high return business essential.   So how can other smaller businesses such as your own make use of this information and actively manage and control what other say about your services? Afterall, Apple is teaming with personnel that may in fact do nothing more than manage reputation.   It’s not that hard. Simply start by getting awesome online reviews .   Google is always making changes directed at improving use...