Did you know that there are almost 29 million small businesses in the United States? So what does this mean for you as a business owner? You're fighting against a lot of competition. The good news, however, is that there are lots of things you can do to stand out from the crowd. One of the best things to do is improve your content marketing to improve your on-site SEO. But how do you do this if you've never done it before? We've created this guide full of the all the content marketing tips you need. Read on below. First, Understand the Content Marketing Funnel When it comes to content marketing tips that matter, it's crucial to understand the marketing and sales funnel. This is a term that describes taking someone from not knowing about your company to becoming a loyal customer. It's important to know what inspires people to move through the funnel. And lots of times this comes through education in the form of content. While it's easy to think about cont
Are you hesitant to try Facebook advertising? Maybe you heard it's a dying medium. Or you doubt it works for a business-to-business (B2B) company like yours. Whatever the reason, it's time to consider Facebook advertising. Over 5 million businesses advertise on Facebook each month. One survey shows 39% of Facebook users like a business page to get an offer or discount. Many consumers say they don't buy a product because they hear about it on Facebook. They buy it based on recommendations they find on social media. Is Facebook advertising worth it for your company? Keep reading to learn what you should (and shouldn't) believe about Facebook ads. Myth 1: Facebook Ads Work Like Google Ads Facebook advertising is different from Google advertising. Each platform operates in its own way. Google Ads work with keywords. When a user searches for a specific word, Google serves ads that match the keyword. All the ads in Google search results match the topic the person se
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