Did you know that there are almost 29 million small businesses in the United States? So what does this mean for you as a business owner? You're fighting against a lot of competition. The good news, however, is that there are lots of things you can do to stand out from the crowd. One of the best things to do is improve your content marketing to improve your on-site SEO. But how do you do this if you've never done it before? We've created this guide full of the all the content marketing tips you need. Read on below. First, Understand the Content Marketing Funnel When it comes to content marketing tips that matter, it's crucial to understand the marketing and sales funnel. This is a term that describes taking someone from not knowing about your company to becoming a loyal customer. It's important to know what inspires people to move through the funnel. And lots of times this comes through education in the form of content. While it's easy to think about cont...
Are you hesitant to try Facebook advertising? Maybe you heard it's a dying medium. Or you doubt it works for a business-to-business (B2B) company like yours. Whatever the reason, it's time to consider Facebook advertising. Over 5 million businesses advertise on Facebook each month. One survey shows 39% of Facebook users like a business page to get an offer or discount. Many consumers say they don't buy a product because they hear about it on Facebook. They buy it based on recommendations they find on social media. Is Facebook advertising worth it for your company? Keep reading to learn what you should (and shouldn't) believe about Facebook ads. Myth 1: Facebook Ads Work Like Google Ads Facebook advertising is different from Google advertising. Each platform operates in its own way. Google Ads work with keywords. When a user searches for a specific word, Google serves ads that match the keyword. All the ads in Google search results match the topic the person se...
Online Brand Reputation Management: The Beginner’s Guide Imagine for a moment that you and your friends are planning to grab lunch together. As you each begin to suggest restaurants, you throw out the name of a new Italian restaurant down the street. You’re quite surprised as your suggestion is met by a negative reaction from one friend in particular. “I don’t know,” they say. “I’ve heard some pretty bad stuff about that place. Let’s grab Mexican instead.” That’s how easy it is for word of mouth to influence customer decisions. Your brand’s reputation is going to have a massive impact on your business’ success. In fact, almost 90% of your customers will look into your business before making a purchasing decision. From establishing your online branding to monitoring your reputation in real time to dealing with negative reviews and so much more, here are a few brand reputation management tips for beginners. What Constitutes Brand Reputation Management And Why Does It Matter? If ...
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