Did you know that there are almost 29 million small businesses in the United States? So what does this mean for you as a business owner? You're fighting against a lot of competition. The good news, however, is that there are lots of things you can do to stand out from the crowd. One of the best things to do is improve your content marketing to improve your on-site SEO. But how do you do this if you've never done it before? We've created this guide full of the all the content marketing tips you need. Read on below. First, Understand the Content Marketing Funnel When it comes to content marketing tips that matter, it's crucial to understand the marketing and sales funnel. This is a term that describes taking someone from not knowing about your company to becoming a loyal customer. It's important to know what inspires people to move through the funnel. And lots of times this comes through education in the form of content. While it's easy to think about cont...
Voice search is on the rise. This new phenomenon is affecting SEO and internet marketing as a whole. Voice search is the act of speaking into your phone and asking it something in place of typing in your inquiry. Since 2016 there has been an increase of 20% of these type of queries on the Google app according to Sundar Pichai, Google’s CEO. Despite not having any hard data for 2017, it’s clear this trend is on the rise. The popularity of such items as Amazon Echo or Google Alexa demonstrates how quick everybody is to embrace having an item you could bark into and it produce results. Just say, “What’s the weather today” and viola! You’ll have a detailed forecast and it took all of just a few seconds without any manual entry. Companies are going to have to adjust they way they market. Simply put, we talk differently then we type. So, what does all this really mean? Internet Marketing Starts With Keyword Research The traditional keyword research was focused o...
Getting to page one on any of the search engines is no great mystery. It could be Google, Yahoo or Bing. Pick one! The recipe is same for all three. If you are like most business owners, this information is the holy grail. We here at Load Your Head Marketing are using a breakthrough strategy that ranks companies faster and cheaper and I’m going to lay it in a very digestible way for you to understand. Are you ready? Since this is not a survey or deep dive into SEO, I will only be covering On Page and Off Page with broad strokes. Enough for you to understand the purpose of each and their benefits in getting websites to rank on page one. I’m also going to show you our Results Based Marketing and how we are ranking websites for search terms in under 2 weeks instead of 6, 9 or 12 months. What Does It Take To Get On Page One Of Google The three factors that go into rankings are: On Page Optimization Off Page Optimization The Function of Time vs Money On Pa...
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