Did you know that there are almost 29 million small businesses in the United States? So what does this mean for you as a business owner? You're fighting against a lot of competition. The good news, however, is that there are lots of things you can do to stand out from the crowd. One of the best things to do is improve your content marketing to improve your on-site SEO. But how do you do this if you've never done it before? We've created this guide full of the all the content marketing tips you need. Read on below. First, Understand the Content Marketing Funnel When it comes to content marketing tips that matter, it's crucial to understand the marketing and sales funnel. This is a term that describes taking someone from not knowing about your company to becoming a loyal customer. It's important to know what inspires people to move through the funnel. And lots of times this comes through education in the form of content. While it's easy to think about cont...
Are you hesitant to try Facebook advertising? Maybe you heard it's a dying medium. Or you doubt it works for a business-to-business (B2B) company like yours. Whatever the reason, it's time to consider Facebook advertising. Over 5 million businesses advertise on Facebook each month. One survey shows 39% of Facebook users like a business page to get an offer or discount. Many consumers say they don't buy a product because they hear about it on Facebook. They buy it based on recommendations they find on social media. Is Facebook advertising worth it for your company? Keep reading to learn what you should (and shouldn't) believe about Facebook ads. Myth 1: Facebook Ads Work Like Google Ads Facebook advertising is different from Google advertising. Each platform operates in its own way. Google Ads work with keywords. When a user searches for a specific word, Google serves ads that match the keyword. All the ads in Google search results match the topic the person se...
If you are the owner of a small business, you might feel like big-time efforts to make your internet presence more noticeable are out of reach for you. Your life is already chock-full of things to do every day, the last thing you can afford is to take more time out of your day to learn the basics of SEO. One thing's for sure: small business SEO can be complicated. But with a little bit of hard work, you can put this incredible advertising tool to work to place your business in front of the customers who need it. If you're not sure what you should be doing in terms of SEO for your small business, we're here to help walk you through it. Read on to learn more. What Is SEO? SEO stands for search engine optimization . This is just a fancy term for increasing the amount of traffic to your website through high-ranking search engine results. When you optimize your website and blog for search engines, you increase your chance of ranking high, and when you r...
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