Did you know that there are almost 29 million small businesses in the United States? So what does this mean for you as a business owner? You're fighting against a lot of competition. The good news, however, is that there are lots of things you can do to stand out from the crowd. One of the best things to do is improve your content marketing to improve your on-site SEO. But how do you do this if you've never done it before? We've created this guide full of the all the content marketing tips you need. Read on below. First, Understand the Content Marketing Funnel When it comes to content marketing tips that matter, it's crucial to understand the marketing and sales funnel. This is a term that describes taking someone from not knowing about your company to becoming a loyal customer. It's important to know what inspires people to move through the funnel. And lots of times this comes through education in the form of content. While it's easy to think about cont...
Getting to page one on any of the search engines is no great mystery. It could be Google, Yahoo or Bing. Pick one! The recipe is same for all three. If you are like most business owners, this information is the holy grail. We here at Load Your Head Marketing are using a breakthrough strategy that ranks companies faster and cheaper and I’m going to lay it in a very digestible way for you to understand. Are you ready? Since this is not a survey or deep dive into SEO, I will only be covering On Page and Off Page with broad strokes. Enough for you to understand the purpose of each and their benefits in getting websites to rank on page one. I’m also going to show you our Results Based Marketing and how we are ranking websites for search terms in under 2 weeks instead of 6, 9 or 12 months. What Does It Take To Get On Page One Of Google The three factors that go into rankings are: On Page Optimization Off Page Optimization The Function of Time vs Money On Pa...
5 Google AdWords Tips to Build a Campaign that Actually Converts Google can open up your business to over 1 billion potential customers . Google AdWords allows you to set up ads in relevant Google searches, and only pay when your ad is clicked. But even with Pay per Click, an unsuccessful campaign can be costly. Getting started with Google AdWords can be tricky. If your campaign has any of the signs you have problems with your digital marketing campaign , or just want to improve your campaign, then we can help. Read on for our 5 Google AdWords tips that will transform your campaign into a high-powered conversion machine! 1. Use Every Feature Google AdWords is a potent tool. The more you dig into the system, the more features you will find. It isn't simply a case of putting in your keywords and your link. Expanded Text Ads offer more fields for you to fill out. These provide further context for your ad and allow you to present more information to your target customers....
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